Review software
Good at asking your customers for reviews. It cannot tell you where you stand, who is beating you, or what that costs. You become the analyst.
Reputation Intelligence Report
The jobs you’re losing were decided before your phone rang.
Homeowners size you up against three rivals on Google before they call anyone. This report shows you that contest from their side, in dollars.
$997. Waived for founding operators. You pay nothing to start.
- About 3 minutes
- Signed by specialists
- Delivered in 48 hours
Private report
How your report gets made: you answer a few questions, your trade, your area, and three numbers only you know. Everything a buyer can find is read the same day, for you and three rivals, and lands at 57 of 100, At Risk. A specialist checks every number against the live sources and signs. The finished report shows 314 reviews beside rivals holding 4,039, 2,296, and 1,486, and prices the gap at $100,466 to $221,190 a year, a careful estimate from your own numbers.
A real audit, start to finish. The rivals stay unnamed in public.
The blind spots
You can’t see your own reputation from inside the business. You see the trucks, the crew, and the finished jobs. A buyer sees a search result: a star rating, a review count, and the rivals sitting one tap away. Four blind spots cost you the most.
hvac san antonio tx
The map results
As read August 4, 2026
Rival one
Rival two
You
You are third. Nobody above you is rated higher. The order was decided by something else.
1
The distance
You know your rating. You cannot watch a rival pull ahead. Buyers can: one profile looks alive, the other looks parked. Nobody tells you which one is yours.
Reviews, you vs the map leader
You5.0344
Rival4.811K
Higher rated. A fraction of the reviews.
2
The scatter
Google tells one story about you. Yelp, the BBB, and Angi tell three more. Buyers read them all. Most owners have never read theirs side by side.
The places buyers read
GoogleYelpFacebookBBBAngiHouzz
You show up on 2 of the 6. Buyers read all six.
3
The page you’ve never seen
A complaint page or a stale listing can sit on page one of a search for your name. Nobody calls to warn you. It could be there right now.
A search for your name
your business name
A page you don’t watch can rank here.
4
The new gatekeeper
Homeowners now ask AI who to hire: 6% a year ago, 45% today (BrightLocal, 2026). AI has read your record. It has never seen your work.
Buyers asking AI who to hire
6%a year ago
45%today
A 7-fold rise in one year.
By trade
The same gap, in your work
- HVAC
- Emergency calls go to the name the map shows first, not the best technician in town.
- Roofing
- A $20,000 roof gets researched harder than a car. Storm chasers out-review local craftsmen who will still be here in ten years.
- Kitchen & Bath
- Nobody spends $30,000 inside their home without reading every review you have, and every review your rival has.
- Remodeling
- Referrals still get checked. Between “my neighbor recommends him” and the call, there is a search.
- Plumbing & Electrical
- Service work goes to whoever appears first and answers first.
The stakes
The research on how buyers choose
is blunt, and it is public.
Before buyers call you, they read.
The public record
97%
97% of consumers read reviews for local businesses
BrightLocal, Local Consumer Review Survey 2026
68%
68% will not consider one under 4 stars
BrightLocal, Local Consumer Review Survey 2026
380%
For high-priced work, the kind you sell, reviews raise the chance of being chosen by up to 380%
Spiegel Research Center, Northwestern
None of those numbers is about your business. That is the problem.
Every figure above describes someone else’s customers. The numbers that decide your year are your own: your standing, the rivals actually winning your area, and what the distance costs. Those numbers exist. Nobody has ever put them in front of you.
The report
One document holds everything a buyer weighs, measured and priced. The Reputation Intelligence Report is a commissioned audit of how buyers see your business: where you stand against the three winners in your area, and what the distance costs, in your own numbers.
The competitive mirror
You314
Rival one4,039
Rival two2,296
Rival three1,486
Your nine reputation signals
- Google profile
- 16/20
- Review volume
- 18/18
- Review quality
- 7/12
- Competitive position
- 4/12
- Website trust
- 3/10
Chalkline Reports
Reputation score
60/ 100
At Risk. Competitors are pulling ahead on the signals buyers check before they call.
What the gap is worth
$100,466–$221,190per year
† A figure modeled from the three numbers you give when you start, every input and cap printed. Not a forecast or a guarantee; what you earn will vary.
Prepared for a San Antonio HVAC operatorData as of Jun 24, 2026
Chalkline ReportsSigned by
specialists12/12 verified
specialists12/12 verified
Inside it
Five parts of one document
01
Your score, out of 100
How buyers see you, in one number, with a plain verdict on a five-band scale, from Invisible to Market Leader.
02
The three winners, named
The businesses actually winning your area, their numbers beside yours from the same day. They are rarely who you expect.
03
The gap, in dollars
What the distance is worth each year, worked out from your own average job, lead flow, and close rate. The arithmetic is printed.
04
The risks nobody mentioned
Complaint pages under your name, listings that disagree about you, quiet trust flags costing you calls.
05
Your first move
A ranked plan, by payoff and effort. The first move takes under an hour and shows inside 30 days. The slowest get an honest 120.
A real page from a real audit: a San Antonio operator with 314 reviews beside a rival holding 4,039. Same city, same trade, same day. That distance settles who gets the call. His report names all three rivals. This page never will.
Nothing left out
If a homeowner can find it, the audit has read it. Your reputation lives in more places than any owner can watch. The audit reads them all, for you and for the three rivals actually winning your market, on the same day.
Source register
01
Your Google Business Profile
The first thing a buyer meets.
02
The map results at the top of Google
Where most local jobs are decided.
03
Reviews on Google, Yelp, Facebook, BBB, Angi, and Houzz
All six, not just the one you watch.
04
Your website
Whether it turns trust into a phone call.
05
What AI tells homeowners about you
The newest doorway to your business.
06
Your listings across the directories
Whether they agree about you.
07
Local Services Ads and Apple Maps
Present, lapsed, or missing.
08
Complaint pages
The pages nobody warns you about.
All of it read the same day, so every comparison is fair and dated.
The method
Two teams build every report: AI agents that measure, specialists who judge and sign. AI agents read everything a buyer can find, for you and the three winners in your area, in one day. Then people take over: a specialist confirms your true rivals, challenges anything that looks off, and signs before your report leaves.
01You answer a few questions
- Your trade
- Your area
- Three numbers
Team onemeasures
The gate
Team twojudges
The outcome
AI agents read
- Profile and the map
- Reviews on six platforms
- Website and AI search
- Listings and complaint pages
everything a buyer can find, in one day
Plain arithmetic
The scoreThe dollars
never a guess
Specialists judge
- Confirm your true rivals
- Challenge anything off
- Sign before delivery
Chalkline Reports
Signed by specialists
Delivered in 48 hours
- You start
You answer a few questions
Your trade, your area, and three numbers only you know.
- Team onemeasures
- The public record
AI agents read
The profile and map, reviews on six platforms, the website, AI search, listings and complaint pages, everything a buyer can find, in one day.
- The gate
Plain arithmetic
The scoreThe dollarsnever a guess - Team twojudges
- A specialist signs
Specialists judge
They confirm your true rivals, challenge anything off, and sign before delivery.
- The outcomeChalkline Reports
Signed by specialists
Delivered in 48 hours
You answer a few questions
Your trade, your area, and three numbers only you know: average job value, monthly leads, close rate.
Your market gets read
Everything a buyer can find, for you and the winners in your area, in one day. Every dollar comes from printed arithmetic, never a guess.
A specialist signs
Your finished report lands by email within 48 hours, Tuesday to Thursday morning. Your headline score arrives sooner, right after you start.
Start my Reputation Audit
Your headline score arrives minutes after you start.
The standards
This report tells the truth even when the truth costs us the sale. You can only trust a reputation company whose own numbers hold up. Nothing in your report is opinion, and five rules never bend.
Zero is an answer
If there is nothing to recover, your report prints $0 and the reason. We do not invent a gap to sell one.
$0
“Every way in we looked for is already open, so this is not a gap we can price.”
The line it prints when a number earns nothing.
A perfect 5.0 gets told the truth
A flat 5.0 is not flattered. If your perfect score reads as too good to be true, your report says so to your face.
“We do not mark your 5.0 as a lead. Buyers trust ratings between 4.0 and 4.7 most, and a flat 5.0 can read as too good to be true. The risk section covers this.”
An actual line from a client’s finished report. The AI wrote it; the specialist who signed off kept it in.
5★314
4★0
3★0
2★0
1★0
A flat 5.0, 314 reviews. The report says so.
Unknowns count against us, not you
Anything we cannot verify is scored on the safe side and flagged. Nothing is guessed.
Not confirmed at this scan
- The full directory record
- Standing of the Google profile
Scored on the safe side.
Dollars are models, not promises
Every dollar figure is an opportunity modeled from numbers you provide, with the method printed. Never a forecast, never a guarantee.
$6,000 avg job × 40 leads × 30% close
+$25,920 / year at the careful 3% rate
This is an opportunity modeled from the numbers you gave us. It is not a forecast, a projection of typical results, or a guarantee. What you actually earn will vary.
Rivals are named in your report only
Publishing a client’s rivals on a marketing page would break the confidence we sell. Yours stay sealed the same way.
Rival one
Rival two
Rival three
Withheld in public. Named in his report.
Every report, before it reaches you.
Chalkline ReportsSigned by
specialists
specialists
Your options
Of your four ways to handle a reputation gap, three leave you guessing.
A marketing agency
You get effort and opinions, sometimes good ones. Rarely a number you can check, and almost never the rivals’ numbers beside your own.
Doing nothing
The contest does not pause. The map results pick a winner in your trade every day, with or without you.
Doing it yourself
Every fact in the report is public. You could gather it all yourself, for your business and for three rivals, if you have the evenings to spare. Then comes the hard part: grading your own name honestly.
The do-it-yourself route, drawn to scale
You
Rival one
Rival two
Rival three
Then you still grade yourself.
The report is what makes the other three rational: whatever you do next, you do it knowing exactly where you stand.
Start my Reputation Audit
One report ends the guessing.
The fit
Built for established operators whose record undersells their work. You run a real operation: a crew, years of finished jobs, somewhere between $200K and $10M a year, serving the areas you name. Buyers find you on Google whether you work from a shop, a yard, or your kitchen table.
Most owners we audit ask the same question
“My work is better, so why do they keep winning?”
The terms
What is inside this report would cost $9,997 to buy piece by piece. Six engagements, one document. Priced as bought one by one, at current market rates.
Inside the reportBought separately
- 01The competitive teardown: the three winners in your area, named, with same-day numbers$2,950
- 02The reputation audit: everywhere buyers read about you$1,850
- 03The gap priced in your own numbers, arithmetic shown$1,450
- 04The ranked plan: your first move through your 120th day$1,950
- 05The risk review: complaint pages, conflicting listings, trust flags$547
- 06The website and AI-readiness check$1,250
Bought one by one$9,997
Each figure is the current market rate for that work bought on its own, checked July 2026.
It is delivered as one signed report.
The price is$997
We are earning our first named case studies, so founding operators who fit the profile above pay nothing.
A founding report and a $997 report differ in exactly one way: the invoice.
The account has one more line. The sample report above priced one operator’s gap at $100,466 a year, at the careful end.† The expensive decision here is not the report.
† An illustrative opportunity modeled from the numbers that operator provided, not a forecast, a projection of typical results, or a guarantee. Individual results vary.
Three terms, stated outright
You pay nothing to start, and we never ask for a card.
The report is yours to keep, whatever you decide next.
Nothing in it obligates you to buy anything else.
If you want help acting on it, that conversation exists. It is never a condition.
Start my Reputation Audit
The next report we sign could be yours.
Straight answers
What owners ask before they start.
What does the Reputation Intelligence Report cost?
The full price is $997. Founding operators who fit the profile pay nothing while our first case studies are earned. The two reports are identical in depth.
What do you need from me?
About 3 minutes of questions: your trade, where you work, and three numbers: average job value, monthly leads, and close rate. Those three turn the gap into your dollars. We never ask for a card.
Is the dollar figure a promise of what I’ll earn?
No. It is an illustrative opportunity modeled from the numbers you provided, not a forecast, a projection of typical results, or a guarantee. Individual results vary. The report prints the full arithmetic so you can check it yourself.
How do you choose the competitors I’m compared against?
One fixed rule: the businesses actually winning the map results for your services in your area, confirmed by a specialist. Name rivals yourself when you start, and we will tell you if the data disagrees.
Is the report auto-generated?
No. AI reads; people judge. Any line that cannot show its source is thrown out, and a specialist signs before it reaches you. That judgment is why delivery takes 48 hours, not 48 seconds.
Where does the information come from?
From the public record buyers see: your Google Business Profile, reviews across Google, Yelp, Facebook, BBB, Angi, and Houzz, your website, directories, Local Services Ads, Apple Maps, and complaint pages. All of it checked against the live source.
What happens after I receive it?
It is yours to read, share with your crew, and act on at your own pace. If you want help putting it to work, a working session with a specialist exists for exactly that. The report never depends on it.
Is my information safe?
Yes. The audit reads public information. Your only private inputs are your three numbers and contact details, used to deliver your report and never sold. Texts only with your consent. Full policies live on our privacy pages.
What if my reputation is already strong?
Then the report says so, plainly. Anything with nothing to recover prints $0 with the reason. A strong position, measured against the rivals chasing it, tells you what to protect.
Which trades and markets do you cover?
HVAC, roofing, plumbing, electrical, kitchen and bath, and remodeling, wherever you run your business. One standard, benchmarked by trade and by local market, so a roofer is never graded on an HVAC operator’s curve. Name your city when you start.
Do you change anything on my profiles?
No. The audit only looks: nothing is posted, edited, claimed, or contacted. Your customers and your rivals never know it ran unless you tell them.
When does it arrive?
Within 48 hours, on a Tuesday, Wednesday, or Thursday morning, once a specialist signs. Your first finding and headline score appear right after you finish the questions.
Where you stand
Buyers already have a verdict on your business. The report shows you what it is.
Somewhere in your area today, a homeowner compared you to three rivals and decided. The report puts that decision on paper: measured, priced, and signed, with your first move at the top of the plan.
From a real audit. The subject stays unnamed
Data as of Jun 24, 2026
60
/ 100
At Risk
The verdict
At Risk. Competitors are pulling ahead on the signals buyers check before they call.
What the gap is worth
$100,466 – $221,190
per year
Signed by specialists
Delivered in 48 hours
Start my Reputation Audit
Two days from now, you could be reading your own verdict.